TITLE

Luxury drive on the web

AUTHOR(S)
McCarthy, Michael
PUB. DATE
July 1996
SOURCE
Adweek Western Edition;7/15/96, Vol. 46 Issue 29, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the opening of World Wide Web sites and revamping sites with media marketing by Japanese luxury car makers in Los Angeles, California. Information on various sites created by different firms and their features; Various comments on the evolution of Internet advertising.
ACCESSION #
583710

 

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