Courts' record low
- Karwei ads work mingling sex and home improvement. Garfield, Bob // Advertising Age;1/17/1994, Vol. 65 Issue 3, pI-39
Reviews the television advertisement for Karwei do-it-yourself centers in the Netherlands. Display of household supplies, fixtures and appliances as sexy commodities in a fashion show; Use of toilet humor; Combination of sex and home improvement; Establishment of brand style and brand personality.
- Untitled. // Housewares;May93, Issue 98, p4
Reports on the 30 second television commercial within the Granada area of the Circulon range of Meyer. Non-stick cookware range; Advertisement as an important stage in the development of the Circulon brand.
- Big spenders. // Housewares;Jul95, Issue 120, p8
Lists the advertising expenses of various cookware, kitchenware, tabletop and small electrical vendors in Great Britain. Promotional campaigns; Advertising media used; Duration of the campaign.
- Old World charm sells Bellasera for Thomasville. // Furniture/Today;07/10/2000, Vol. 24 Issue 43, p2
Reports on the introduction of a national television advertising campaign to support Thomasville's Bellasera Collection in the United States. Long Haymes Carr's creation of the campaign; Creative team.
- Sealy plans Stearns & Foster ads. Thomas, Larry // Furniture/Today;07/24/2000, Vol. 24 Issue 45, p10
Reports on Sealy's United States advertising effort for its Stearns & Foster bed brand. Target market; Campaign developed by Long Haymes Carr.
- Thomasville Furnishes Lifestyle Pitch. Dolbow, Sandra // Brandweek;3/11/2002, Vol. 43 Issue 10, p8
Describes a television and print advertising campaign created by McCarthy Mambro Bertino for Thomasville Furniture in the U.S. Estimated spending for the campaign; Creative highlights; Publications which feature the campaign.
- Ikea - The joy of storage. // Campaign (UK);1/9/2015, p7
A preview is offered of an advertising campaign from Mother advertising agency for furniture retailer company Ikea to be launched on January 10, 2015 in Great Britain and Ireland.
- 'Toilet' Takaki, Millie // SHOOT;09/01/2000, Vol. 41 Issue 35, p11
Focuses on the advertisement entitled 'Toilet' that promotes the sale of home furnishing items for men by IKEA. Story line of the advertisement; Selection of an advertising director from Atmosfar Productions AB in the advertisement production; Members of the advertising production team.
- Many radio ads utilize toll-free phone numbers. // Furniture/Today;10/16/2000, Vol. 25 Issue 7, p216
Reports on the finding that 36 percent of furniture radio advertisements in the United States contain a toll-free number and use numbers that translate into words for easy recall according to a study of radio advertising by Response Marketing Group. Inclusion of Internet addresses in radio ads.
- Marketing: Phase 2. J.J. // Appliance Manufacturer;Feb95, Vol. 43 Issue 2, pW-8
Features Whirlpool Europe BV's marketing/advertising campaign in Europe. Establishment of WEBV; Ivan Menezes as vice president of group marketing; Whirlpool's brand-transfer effort; Features of Whirlpool's `Fantastic World' campaign; WEBV's marketing focus. INSETS: Ivan Menezes.;Closing the gap..