TITLE

Keynote is to withdraw furniture report `so full of inaccuracies it is meaningless'

AUTHOR(S)
Kidd, Andrew
PUB. DATE
April 1998
SOURCE
Cabinet Maker;04/03/98, Issue 5082, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on market research firm Keynote's decision to withdraw its report on the furniture industry in Great Britain, after the discovery of a number of errors in the study. Product features included in the report; Keynote's findings on the advertising spending of furniture firms; Errors in company ownerships.
ACCESSION #
583471

 

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