TITLE

designing a trust-based e-business strategy

AUTHOR(S)
Sultan, Fareena; Mooraj, Hussain A.
PUB. DATE
November 2001
SOURCE
Marketing Management;Nov/Dec2001, Vol. 10 Issue 4, p40
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Trust determines the success or failure of many companies. Unless they feel a sense of trust, buyers will not return to a business, and this situation holds true whether the business is offline or online. To enjoy sustained success in e-business, companies need to understand how trust is defined and then incorporate the factors that influence perceptions of trust in their online strategies.
ACCESSION #
5829718

 

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