Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College

Montgomery, David B.
September 2001
Marketing Science;Fall2001, Vol. 20 Issue 4, p337
Academic Journal
It is now nearly 50 years since the Institute of Management Science was founded and the prestigious journal, Management Science, began publication in October of 1954. This paper is an attempt to record something of what it was like before the INFORMS Marketing College thus setting the context in which the College emerged, how the Marketing College was formed, and the early years of both the College and management science in marketing. It is probably not too soon to record these recollections while the principals are still alive and have most of their faculties an assumption lacking in empirical support. The American Marketing Association's flagship journal, the "Journal of Marketing Research," began publication in 1964. While the emergence of this highly respected journal gave increasing impetus to the development of more scientific marketing, in the early years it was particularly unfriendly to analytic models, which were an important part of the management scientist's tool kit. The early JMR emphasized empirical models and methods to the virtual exclusion of other forms of modeling.


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