TITLE

2001: A Marketing Odyssey

AUTHOR(S)
Steckel, Joel H.; Brody, Ed
PUB. DATE
September 2001
SOURCE
Marketing Science;Fall2001, Vol. 20 Issue 4, p331
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
All in all, the marketing management science community can look to the future with as much excitement as the pride it should have. The purpose of the collection of essays that follow is to record for posterity the events that have shaped the community research, conferences, journals, bureaucracy, successes, and mistakes. The merging of science and technology is happening at the same time that the Internet and electronic commerce are emerging. Individuals or organizations with very low capitalization are creating marketplaces. This is unprecedented. It has generated interest and an enormous amount of excitement in our field, and it should. The data capture technology will allow one to have more data than ever one had before. The flow of information in medicine and in marketing, from basic science through practice and follow-up. In marketing, one can think of the basic sciences such as psychology as informing specific theories, such as consumer behavior. These, in turn, give rise to the marketing engineering models that become part of industry practice and get monitored in practice surveys. In medicine, the basic sciences such as biochemistry inform the medical sciences, such as neurology, which inform the development of therapies which inform clinical practice and lead to outcomes research.
ACCESSION #
5824867

 

Related Articles

  • MARKETING'S POTENTIAL CONTRIBUTION TO CONSUMER BEHAVIOR RESEARCH: THE CASE OF DIFFUSION THEORY. Robertson, Thomas S. // Advances in Consumer Research;1984, Vol. 11 Issue 1, p484 

    The purpose of this paper is to show the value of marketing concepts and perspectives in consumer behavior research. Diffusion theory is used as a case example of how the integration of marketing concepts can enrich the consumer behavior research base and lead to more actionable findings.

  • EMOTIONAL FACIAL EXPRESSIONS IN ADVERTISING. Weinberg, Peter; Konert, Franz-Josef // Advances in Consumer Research;1984, Vol. 11 Issue 1, p607 

    Market research and communication strategies require standardized methods to measure emotional consumer behavior. The empirical study reported on here is devoted to the question of whether or not the operationalization of criteria for the mimic depiction of emotions may lead to a more valid...

  • Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis. Bradlow, Eric T.; Ye Hu; Teck-Hua Ho // Journal of Marketing Research (JMR);Nov2004, Vol. 41 Issue 4, p392 

    In this note, the authors propose several extensions of the model of consumer learning in conjoint analysis that Bradlow, Hu, and Ho (2004) develop. They present a clarification of the original model, propose an integration of several new imputation rules, add new measurement metrics for pattern...

  • THE POLITICS OF MANAGEMENT SCIENCE. Starr, Martin K. // Interfaces;Jun1971, Vol. 1 Issue 4, p31 

    The article focuses on the evaluation of implementation problems in terms of the interacting life styles of managers and management scientists. The use of psychological attributes to explain consumer behavior has proved helpful. Perhaps it should influence the study of managers and their...

  • ESTRATEGIAS GERENCIALES Y EQUIPOS DE ALTO DESEMPEÑO EN LAS UNIVERSIDADES DE GESTIÓN PÚBLICA DE LA COSTA ORIENTAL DEL LAGO. Martinez, César; De Las Salas, Magdy; Alvarez, Diana // Global Conference on Business & Finance Proceedings;2013, Vol. 8 Issue 2, p1042 

    This paper was aimed at determining the relationship between management strategies and highperforming teams at the universities of public management of the eastern coast of the Lake. It is framed in the area of management science, based on the theories of Arias (2001), Ballarat (2004), Blanchard...

  • TIME AND CONSUMER BEHAVIOR. Johnston, Wesley J. // Advances in Consumer Research;1981, Vol. 8 Issue 1, p192 

    The use and expenditure of time is inextricably linked to consumer behavior. As Jacoby et. al (1977) point out "Acquisition and consumption of both products and information regarding products are not cross-sectional events of short and unvarying duration." It has even been proposed that time may...

  • Segmenting Retail Markets on Store Image Using a Consumer-Based Methodology. Steenkamp, Jan-Benedict E. M.; Wedel, Michel // Journal of Retailing;Fall91, Vol. 67 Issue 3, p300 

    Various approaches to segmenting retail markets based on store image are reviewed, including methods that have not yet been applied to retailing problems. It is argued that a recently developed segmentation technique, fuzzy clusterwise regression analysis (FCR), holds high potential for...

  • An examination of brand personality through methodological triangulation. Freling, Traci H.; Forbes, Lukas P. // Journal of Brand Management;Nov2005, Vol. 13 Issue 2, p148 

    Because the brand now occupies a cornerstone position in marketing strategy, the concept of brand personality and its influence on consumer behaviour has emerged as a critically important research topic. Although a few initial explorations in this area document the effects of brand personality,...

  • The Marketing of the Liberal Arts: The Rhetoric of Antithesis. Ragan, Sandra L.; McMillan, Jill J. // Journal of Higher Education;Nov/Dec1989, Vol. 60 Issue 6, p682 

    This article presents information on the vulnerability of liberal arts colleges and steps to make this field competitive in the U.S. It has become vulnerable as the higher education are closing, merging, or changing from private to public ownership. Despite confusion about the exact nature of...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics