Beyond Bodice Rippers–Kensington Looks To Double Revenues By Expanding Into New Niche

December 2001
Book Publishing Report;12/17/2001, Vol. 26 Issue 50, p1of8
Trade Publication
Focuses on the book publishing business of Kensington Publishing Corp. in the United States. Strategies for doubling revenues; Expansion of mass market; Plan to venture into the Asian-American market.


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