Cingular, Theaters Promote Courtesy

Mendez-Wilson, Deborah
December 2001
Wireless Week;12/3/2001, Vol. 7 Issue 48, p30
Trade Publication
Focuses on the partnership of Cingular Wireless with Loews Cineplex Entertainment to keep running a digital interruptions in promoting the 'Be Sensible' campaign to remind theater-goers to turn their wireless phones off or put it in silent mode. Significance of the program; Terms of agreement; Other companies running similar courtesy programs.


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