TITLE

Cingular, Theaters Promote Courtesy

AUTHOR(S)
Mendez-Wilson, Deborah
PUB. DATE
December 2001
SOURCE
Wireless Week;12/3/2001, Vol. 7 Issue 48, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the partnership of Cingular Wireless with Loews Cineplex Entertainment to keep running a digital interruptions in promoting the 'Be Sensible' campaign to remind theater-goers to turn their wireless phones off or put it in silent mode. Significance of the program; Terms of agreement; Other companies running similar courtesy programs.
ACCESSION #
5818729

 

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