Marketing With Attitude

Smith, J. Walker
January 2002
Marketing Management;Jan/Feb2002, Vol. 11 Issue 1, p48
Focuses on the importance of consumer attitudes in marketing. Focus of marketers in the 1990s; Fundamental challenge of one-to-one marketing; Impact of the September 11, 2001 terrorist attacks on consumers; Role of the changing consumer attitudes on the future of marketing.


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