TITLE

Applying the RATER Model for Service Success

AUTHOR(S)
Czaplewski, Andrew J.; Olson, Eric M.; Slater, Stanley F.
PUB. DATE
January 2002
SOURCE
Marketing Management;Jan/Feb2002, Vol. 11 Issue 1, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the service attributes of the RATER model of services marketing used at The Broadmoor Hotel and Spa in Colorado Springs, Colorado. Details on the orientation session for every Broadmoor employee; Example of an employee empowerment policy; How The Broadmoor accomplishes its goal for every guest to have an outstanding experience when visiting the resort.
ACCESSION #
5817110

 

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