Igniting the Services Value Chain

Brown, Stephen W.; Vashistha, Atul
January 2002
Marketing Management;Jan/Feb2002, Vol. 11 Issue 1, p12
Focuses on the efforts of software companies to market and manage the business services procurement cycle. Companies that are destined to do for technology and business services procurement; How services e-procurement can enhance relationships with vendor partnerships; Services provided by e-procurement companies that can help satisfy customers.


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