TITLE

The Customer Industry

AUTHOR(S)
Wyner, Gordon A.
PUB. DATE
January 2002
SOURCE
Marketing Management;Jan/Feb2002, Vol. 11 Issue 1, p6
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on defining the structure of industry from the customer's point of view, rather than the traditional provider point of view. How industries would be characterized from the customer's point of view; Basis of customer-defined industries; How loyalty programs promise increased customer loyalty.
ACCESSION #
5817013

 

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