The Meaning of Avid

Kenny, Tom
December 2010
Mix;Dec2010, Vol. 34 Issue 12, p6
The article discusses the history of the Avid Technology Inc. in Tewksbury, Massachusetts. It says that the company started its business in 1994 and acquired another company, Digidesign Inc. It mentions on the move of the company to remove its Digidesign named products. It also looks into the 20-year market dominance of the company with its Pro Tools digital audio workstation platform marketing.


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