Falken looks to boost LT line

Zielasko, Dave
November 2010
Rubber & Plastics News;11/29/2010, Vol. 40 Issue 9, p19
Trade Publication
The article reports that Fontana, California-based Falken Tire Corp. is increasing its marketing and motorsports exposure for its light truck tires by becoming the official truck tire of the Monster Energy AMA Supercross motorcycle series. According to Andrew Hoit, Falken director of marketing, the company is collaborating with Feld Motor Sports Inc., promoter of the Monster Energy AMA Supercross series.


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