Clients Plan to Gauge TV Ad Effectiveness

Forkan, Jim
December 2001
Multichannel News;12/24/2001, Vol. 22 Issue 52, p11
Reports the business plans of Cable Audit Associates and Intermedia Advertising Group in the United States. Measurement on the effectiveness of television commercials; Recruitment of MediaAnalysisPlus for third-party auditing analysis; Launching of the services of Intermedia Advertising Group.


Related Articles

  • 3 Media Shops Sign Up for Ad Data. Feuer, Jack // Adweek Western Edition;7/8/2002, Vol. 52 Issue 28, p4 

    Reports the agencies added by the Intermedia Advertising Group (IAG) to its advertising roster in July 2002. Clients of IAG; Surveys conducted by IAG on prime time programs; Findings of the surveys conducted by IAG.

  • INTERMEDIA INCISION. Dawtrey, Adam // Daily Variety;7/11/2002, Vol. 276 Issue 27, p6 

    Focuses on the business management of the Intermedia in Great Britain. Bankruptcy of the London office; Management of company employees; Company operations.

  • Flush Intermedia ramps up. Dawtrey, Adam // Daily Variety;03/09/2001, Vol. 271 Issue 7, p1 

    Reports on strong year 2000 financial results for IM International AG, better known as Intermedia. Strong cash position; Expected further improvement of results for 2001; Corporate acquisition plans in the United States and Great Britain.

  • OUTLAW DRAWS NEW DEAL. Harris, Dana // Variety;11/20/2000, Vol. 381 Issue 1, p10 

    Provides information on the agreement of Outlaw with Intermedia. Terms of the deal; Information on the first films to bow under the joint venture; Films released by Outlaw.

  • Intermedia spins music division. Harris, Dana // Daily Variety;05/25/2001, Vol. 271 Issue 62, p8 

    Reports that film production company Intermedia has launched its music division Intermedia Music to exploit tunes from its visual entertainment projects. Plans of the division to develop additional music; Names of persons involved in management of the division; Projects undertaken by the parent...

  • 3 Media Shops Sign Up for Ad Data. Feuer, Jack // Adweek New England Edition;7/8/2002, Vol. 39 Issue 28, p4 

    Reports on the advertising agencies added by Intermedia Advertising Group (IAG) to its client roster. Advertisers that support Intermedia; Significance of IAG to OMD of Omnicom Group; Findings on a survey on consumers conducted by IAG.

  • Intermedia shutters U.K. office; shifts execs.  // Hollywood Reporter -- International Edition;7/16/2002, Vol. 374 Issue 16, p72 

    Reports that Intermedia has closed down its London, England offices and its two remaining England-based creative executives will share the revenues with television producer Box TV. Stake of Intermedia in Box TV; Promotions at the company due to the closure; Film production arm announced by Box TV.

  • Marketing, training firms link in joint venture. Dickinson, Casey J. // Business Journal Serving Southern Tier, CNY, Mohawk Valley, Fing;12/07/98, Vol. 12 Issue 25, p6 

    Focuses on New York-based Intermedia Services Group, a joint venture firm specializing in corporate training and marketing. Companies which make up the joint venture; Reason why companies joined the venture; Purpose; Background of joint venture members.

  • Competition Watch.  // Telephony;03/13/2000, Vol. 238 Issue 11, p12 

    Presents updates on the telecommunication industry in the United States as of March 13, 2000. Intermedia's DLS service in Los Angeles, California; Expansion of the network of US LEC; Launching of the telecommunication services of RCN.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics