MTV's 'Skins' Scares Sponsors, Maintains Ratings Slide
- E-Poll branches into TV and survey. Graser, Marc // Daily Variety;12/18/2001, Vol. 274 Issue 13, p6
Reports the launching of a television audience survey on the Internet in the United States. Features of the subscription-based service; Inclusion of an extensive database of custom and syndicated research.
- Who watches daytime? Ault, Susanne // Broadcasting & Cable;01/22/2001, Vol. 131 Issue 4, p74
Presents the survey results on daytime television viewers in the United States. Educational attainment of daytime viewers; Impact of the results on advertisers; Demographic profile of the viewers.
- Syndics dip as viewers vacation. Morfoot, Addie // Daily Variety;8/23/2006, Vol. 292 Issue 36, p10
The article studies the ratings of popular TV shows. It reveals that the ratings for some syndicated TV shows have registered a decline in the second week of August. Broadcast viewing declined by an average of 3,44,000 households from the previous week, as many viewers took vacations before...
- Writers Strike May Spell Gain For DVDs and Video Games. Arnold, Thomas K. // Home Media Magazine;1/20/2008, Vol. 30 Issue 3, p1
The article reports on the potential benefit of the writers strike for the digital video disc (DVD) and video game industries based on a survey from new media consultancy Interpret LLC. It was found that the strike resulted in a decline in television (TV) viewership, particularly in the realm of...
- PVR users skip most ads: study. Friedman, Wayne // Advertising Age;7/1/2002, Vol. 73 Issue 26, p4
This article presents the results of research on the attitude of owners of personal video recorders (PVR) towards television commercials, conducted by CNW Marketing Research of Bandon, Oregon. Though the study primarily aimed to learn about viewing habits in the automotive category, the outcome...
- TELEVISION. Farrell, James J. // Clergy Journal;Sep/Oct2009, Vol. 85 Issue 7, p43
The author gives his views regarding the impact of television viewing to people's lives in the U.S. He mentions a survey that shows Americans watch television programs for an average of 151 hours a month. He also states that television is an American, religious, and environmental value. He then...
- TV-TRAINED BABY BOOMERS HAVE SEEN IT ALL BEFORE. // Television Week;6/4/2007, Vol. 26 Issue 23, p29
The article reports on the survey of IAG Research to determine what gets television viewers in the U.S. to absorb advertising. The survey of IAG is conducted everyday, participated in by baby boomers. The survey focuses on television programs of 21 television networks including CBS, ESPN, TLC...
- Couch Potato Alert. // Current Health 1;Apr/May2002, Vol. 25 Issue 8, p2
Provides information on the Television-Turnoff Week celebrated in the U.S. on April 22 to 28, 2002.
- Katz Sees Games as Winners. Pursell, Chris // Television Week;1/21/2008, Vol. 27 Issue 3, p27
The article reports on the recommended syndicated television programs for the 2008 season in the U.S. Recommended by Katz Television Group are "Deal or No Deal," "The Bonnie Hunt Show," "Judge Karen Mills" and "Tyler Perry's: House of Payne." The company makes recommendations as to when and...