Female (Buying) Power
- Customers' Relationship with the Service Firm and Its Sales Personnel: Does Gender Matter? Yoon-Na Cho; Rutherford, Brian N. // Journal of Marketing Theory & Practice;Summer2011, Vol. 19 Issue 3, p325
Because customers' postpurchase evaluations influence future purchasing decisions, service providers and organizations strive to understand the process that leads to repatronage intentions. The current paper examines a postpurchase behavior model containing word of mouth (WOM), perceived value,...
- 'Old men' in marketing, advertising to blame for gov't regulation of business, consumerism. // Marketing News;5/2/1980, Vol. 13 Issue 22, p7
The article reports on the influence of consumerism movement on the U.S. government's regulation of businesses according to Christie Hefner, corporate vice president for Playboy Enterprises. 70% of consumers felt that the goal of advertising was to persuade them to buy things that they could...
- PART VII: ADVERTISING ANALYSES: 39. TRUST IN MEDIA & ADVERTISING. Miller, Richard K.; Washington, Kelli // Entertainment, Media & Advertising Market Research Handbook;2013, Issue 13, p241
This section deals with various surveys related to consumer trust in media and advertising in the U.S. Based on a February 2012 Harris Poll, among the media sources fairly and accurately trusted by adults are local television (TV) news and national newspapers. The April 2012 "Global Trust in...
- Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics. Zhu, Feng; Zhang, Xiaoquan (Michael) // Journal of Marketing;Mar2010, Vol. 74 Issue 2, p133
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games whose players have greater...
- Card Providers Beat Social Media in Trust. Brankin, Andrea McKenna // American Banker;8/29/2011, Vol. 176 Issue 133, p2
Brief information is given about a U.S. consumer survey which found consumers trust credit card companies with their personal information more than they trust nonbanks such as social media websites.
- Rainbow Lures Ops With Local Lucre. Brady, Shirley // Cable World (10427228);6/17/2002, Vol. 14 Issue 24, p40
Reports on the advertisement move of cable networks AMC and WE of Rainbow Media Group to a full local commercial load in the U.S. Attendance of Kim Martin, executive vice president of distribution and affiliate marketing for AMC Network, at the Local Cable Sales Management Conference by...
- What Women Want. Medcalf, Graham // NZ Marketing Magazine;Oct2001, Vol. 20 Issue 9, p20
Discusses the need to understand what women want in advertising. Comparison of what women want with that of men; Lessons that can be learned from the motion picture 'What Women Want'; Marketing strategies for meeting the needs of women.
- Ford aims at women's market as it lines up ad space for '98s. Halliday, Jean // Automotive News;7/14/1997, Vol. 71 Issue 5722, p24
Reports auto industry recognition that women buy 65 percent of all cars but 60 percent of ads are aimed at men. Ford Division negotiations for more advertising space in women's magazines as of fall 1997; Overall retargeting of media buys toward women; General Motors first to recognize women's...
- Who needs med school when there are ads? Dolliver, Mark // Adweek Eastern Edition;8/4/1997, Vol. 38 Issue 31, p19
Focuses on the study by HMC Consumer which found women to be twice as likely as men to request a specific brand of prescription medicine from their doctor, because advertising are aimed more to women.