Female (Buying) Power

February 2011
Multichannel News;2/7/2011, Vol. 32 Issue 6, p6
Trade Publication
The article reports on the advancing women consumerism in the U.S. Report claims that advertisers are obviously targeting and deepening their efforts on reaching women as their economic power is believed to have continued to be on the rise. Television programs "WE TV" and "Wedding Central" general manager and president Kim Martin asserts on the willingness of advertisers to pay a premium just to get hold of this group of consumers.


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