TITLE

Winter Storm Brings Warm Ratings for Weather Channel

AUTHOR(S)
UMSTEAD, R. THOMAS
PUB. DATE
February 2011
SOURCE
Multichannel News;2/7/2011, Vol. 32 Issue 6, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the impact of the two-day winter storm that affected several states in the U.S. from New Mexico to Maine on the ratings of The Weather Channel Cos. which is alleged to have accumulated the highest daily cumulative viewership for a winter storm since 2006.
ACCESSION #
58129233

 

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