Canoe's Advanced Ads Draw Big Sponsors

Spangler, Todd
February 2011
Multichannel News;2/14/2011, Vol. 32 Issue 7, p26
The article reports on the collaboration of Canoe Ventures LLC with several advertisers including Fidelity Investments, GlaxoSmithKline, and Kimberly-Clark Corp. to study on the consumer behavior to interactive television advertisements.


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