TITLE

ORGANIZATION STRUCTURE AND COMMUNICATION IN THE UNILEVER COMPANY

AUTHOR(S)
Weingardt, Carl-Arend
PUB. DATE
December 1971
SOURCE
International Studies of Management & Organization;Winter71/72, Vol. 1 Issue 4, p377
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reprints a paper on Unilever PLC, previously published in the journal "Managementprobleme Internationaler Unternehmungen." Unilever is an international company, that is, it is a company internationally managed and operating internationally. Unilever in its present form arose in 1929 through the merger of the Dutch Margarine Union and English detergent company Lever Brothers Co. These two large companies--already operating internationally--had a more or less common basis in raw material, namely lard and fatty acids. The newly organized whole concerned itself primarily with the manufacture and marketing of edible fats and detergents. Around the nucleus of the raw material basis a large oil mill business developed, and through utilization of the by-products, a feed business developed. The fact that Unilever is active in so many countries is the first criterion for its internationality. The second criterion is the fact that the individual companies are characterized by a staff having an extremely international composition. The majority of the personnel are domestic, but care is taken for the internationalization of the management of the individual companies through a consciously applied set of transfer procedures. The third criterion for internationality is the fact that Unilever not only operates in a large number of countries, but the activity outside of the homelands of England and the Netherlands is of decided importance.
ACCESSION #
5812727

 

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