Products and Web Sites You Don't Want To Miss
- WaveTop unveils wireless home PC service with 20 sponsors. Snyder, Beth // Advertising Age;11/10/1997, Vol. 68 Issue 45, ps10
Reports that WaveTop has signed up more than 20 advertisers for its wireless home PC service to go into beta testing in November of 1997. Initial advertisers; Description of the technology; What computer users need to access WaveTop; Computer manufacturers building the boards necessary for...
- 'M' is for mired. // Advertising Age;12/18/2000, Vol. 71 Issue 52, p44
Reports on the creation of the Wireless Advertising Marketing & Measurement Initiative (WAMMI). Merger of the Internet Advertising Bureau's Wireless Ad Council with the Wireless Advertising Industry Association; Tests of wireless, permission-based advertising; Perceived lack of industry...
- Living Wired. Ross, Sid // Adweek Eastern Edition;10/2/2000, Vol. 41 Issue 40, pIQ82
Presents statistics reflecting the future direction that wireless advertising is expected to take. Percentage of cellular phone users who feel uncomfortable about embracing mobile electronic commerce; Business-to-business online advertising impressions.
- Unplugged. Mack, Ann M. // Adweek New England Edition;09/18/2000, Vol. 37 Issue 38, p66
Analyzes the nature of wireless advertising on Internet-enabled wireless devices in the United States.
- Golden Age Of Wireless. Greenberg, Karl // Adweek Eastern Edition;5/15/2000, Vol. 41 Issue 20, p108
Focuses on the advertising of handheld computers and wireless phones in the United States. Growth in the wireless market; Establishment of a set of standards for the delivery of advertising and content; Highlights of the meetings held by the Internet Advertising Bureau and the Wireless...
- Ads from wireless providers double. // New Media Age;11/7/2002, p14
Reports on the increase in the number of wireless providers advertising on the Web in 2001. Percentage of the entire online advertising market which is made up by wireless advertisers; Operator responsible for half the ads placed by wireless advertisers.
- Cybermedia >> Wireless ads - unplugged. Haar, Steven Vonder // Inter@ctive Week;06/26/2000, Vol. 7 Issue 25, p60
Comments on the market for advertising in wireless Internet devices. Problems encountered by the streaming video market; Development of standards for advertising delivery via wireless devices; Functions of the Wireless Advertising Industry Association.
- Knocking On Wireless Doors. Smith, Brad // Wireless Week;07/31/2000, Vol. 6 Issue 31, p34
Reports on the plans of SkyGo Inc. to conduct a four-month trial study about consumers' reaction to wireless advertising. Areas where the Wireless Advertising Association wants to have guidelines; Themes and scope of the trial study; Reasons SkyGo chose to conduct its trial study in Boulder,...
- The Revenue Streams of 2005. Smith, Steve // EContent;Dec2004, Vol. 27 Issue 12, p14
This article presents the author's forecast on online advertising revenues in 2005. Once they get beyond ring tones and wallpaper, mobile phone users demonstrate an appetite for data, from stock and sports tickers to news alerts and soap opera updates. The comfort level with receiving content by...