Customer Relationship Management Picking the Right CRM Vendor

Johnson, Rod; Rufo, Joanie
November 2001
Chemical Market Reporter;11/26/2001, Vol. 260 Issue 19, p19
Trade Publication
Offers tips for companies on selecting customer relationship vendors when installing customer relationship management (CRM) software. Critical factors vendors have to take; Companies suited for mid-market or divisional CRM deployments; Challenges being faced by suite vendors.


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