TITLE

Customer Relationship Management Picking the Right CRM Vendor

AUTHOR(S)
Johnson, Rod; Rufo, Joanie
PUB. DATE
November 2001
SOURCE
Chemical Market Reporter;11/26/2001, Vol. 260 Issue 19, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers tips for companies on selecting customer relationship vendors when installing customer relationship management (CRM) software. Critical factors vendors have to take; Companies suited for mid-market or divisional CRM deployments; Challenges being faced by suite vendors.
ACCESSION #
5811549

 

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