TITLE

SMOOTHIES

AUTHOR(S)
STRENK, T. H.
PUB. DATE
February 2011
SOURCE
FoodService Director;2/15/2011, Vol. 24 Issue 2, pFSB16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides insights about the smoothies industry in the U.S. Citing the tough competition in the industry, the article reports on the variety of marketing moves of smoothie makers to differentiate their products from the rest. Known smoothie brands mentioned include McDonald's wild berry and strawberry-banana flavored smoothies, Jamba Juice's new line of Probiotic Fruit & Yogurt Blends smoothies, and Tropical Smoothie Caf�'s Triple Berry Oat Smoothie.
ACCESSION #
58112619

 

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