TITLE

How Doctors Rate Reps

AUTHOR(S)
Leonhauser, Melissa
PUB. DATE
February 2011
SOURCE
Pharmaceutical Representative;Feb2011, Vol. 41 Issue 2, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the result of the survey participated by office-based physicians from 27 specialties in the U.S. concerning the performance of sales representatives and companies that employed them. It states that there is a declining number of sales reps employed by top 40 pharmaceutical companies since 2005. It reveals that sales reps from Pfizer Inc. received the top ranking from physicians in 2010. It relays that GlaxoSmithKline's (GSK) had the most noteworthy performance in 2011.
ACCESSION #
58103700

 

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