TITLE

FALL 2011 OUTERWARE

AUTHOR(S)
Bouchard, Nancy Prichard
PUB. DATE
January 2011
SOURCE
SGB;Jan/Feb2011, Vol. 44 Issue 1, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the new trends in the sportswear and outerwear sector for the fall 2011. It is said that insulated jackets and classic wool products with new colorful zippers are in demand. Helly Hansen (US) Inc. is planning to launch two new jackets with top-of-the pyramid technical performance features. Tim Bantle, alpine business director for Patagonia, says that customers are ready to pay more for quality products with performance advantages.
ACCESSION #
58030346

 

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