Bouchard, Nancy Prichard
January 2011
SGB;Jan/Feb2011, Vol. 44 Issue 1, p54
Trade Publication
The article focuses on the new trends in the sportswear and outerwear sector for the fall 2011. It is said that insulated jackets and classic wool products with new colorful zippers are in demand. Helly Hansen (US) Inc. is planning to launch two new jackets with top-of-the pyramid technical performance features. Tim Bantle, alpine business director for Patagonia, says that customers are ready to pay more for quality products with performance advantages.


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