Resale shops require creative approaches

February 2011
Hospice Management Advisor;Feb2011, Vol. 16 Issue 2, p16
The article discusses key factors in promoting hospice resale shops, including the shop's location, the marketing plan, and inventory control. It features Cathy Olson, Director of Resale Shops, Hospice of Palm Beach County in West Palm Beach, Florida, and Debbie Ludvik, Manager, Hospice Resale Shop, Hospice of the Western Reserve in Cleveland, Ohio. Some of the methods suggested include a mix of newspaper articles or advertisements, web postings, and Facebook updates.


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