TITLE

A PIECE OF THE PIE: how big of a market share does Apple really have?

PUB. DATE
December 2001
SOURCE
Architectural Record;Dec2001, Vol. 189 Issue 12, p132
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the market share of Apple Computer Inc. on the computer market in the United States. Statement of Apple on higher market share than Mercedes-benz shares; Initiative of Apple on opening a series of retail outlets; Strategy of Apple on boosting sales.
ACCESSION #
5800107

 

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