Whatever Your Problem

Burrus, Daniel; Mann, John David
February 2011
Leadership Excellence Essentials;Feb2011, Vol. 28 Issue 2, p7
The article discusses ways to address an unmanageable problem by skipping it to identify and thus solve the real problem, noting that the process is akin to peeling an onion. It cites the case of Eli Lilly which addressed the problem of an expiring drug patent in 2001 by initiating an innovative process to solve the real problem which in turn led to the development of new drugs. It emphasizes the need to approach a problem by focusing on the real issue and skipping one layer at a time until the center is exposed.


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