TITLE

Estimation Issues for Copulas Applied to Marketing Data

AUTHOR(S)
Danaher, Peter J.; Smith, Michael S.
PUB. DATE
January 2011
SOURCE
Marketing Science;Jan/Feb2011, Vol. 30 Issue 1, p25
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Estimating copula models using Bayesian methods presents some subtle challenges, ranging from specification of the prior to computational tractability. There is also some debate about what is the most appropriate copula to employ from those available. We address these issues here and conclude by discussing further applications of copula models in marketing.
ACCESSION #
57961473

 

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