TITLE

The Digital Revolution 2.0

AUTHOR(S)
MacFadyen, Ken
PUB. DATE
February 2011
SOURCE
Mergers & Acquisitions Report;2/7/2011, Vol. 24 Issue 6, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that traditional media companies are expected to include digital media in their business strategies in 2011. Signs of this move include the hiring of Andrew Siegel by Advance Publications and Randall Rothenberg by Time Inc. Another factor for digital media was the decision of Procter & Gamble (P&G) to redistribute its advertising resources from daytime television to digital formats, such as Facebook and Twitter.
ACCESSION #
57957430

 

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