BPR Exclusive: Not All iPad Owners Are E-Book Users

November 2010
Book Publishing Report;Nov2010, Vol. 35 Issue 11, p1
Trade Publication
The article focuses on the results of the survey conducted by the publication "Book Publishing Report" that investigates consumers' use of the iPad to read electronic books (e-books) in the U.S. Results reveal that one-third of iPad owners did not use the equipment for reading e-books and about 30% of e-book users own an iPad. In 2009, only 15% of consumers read and used e-books.


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