CFOs See Digital Driving Growth

Farrell, Mike
June 2010
Multichannel News;6/21/2010, Vol. 31 Issue 25, p48
The article focuses on the study of Ernst & Young LLP entitled "Poised for Digital Growth: Preserving Profitability in Today's Digital World," which shows that 73% of chief financial officers (CFOs) at top media firms believed that future growth in the entertainment industry will be driven by digital media and mobile offerings despite pressures on profits.


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