TITLE

Net Gains for 'Fútbol Everywhere'

AUTHOR(S)
Spangler, Todd
PUB. DATE
June 2010
SOURCE
Multichannel News;6/21/2010, Vol. 31 Issue 25, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that ESPN XP, a new research paper analyzing media usage across all outlets, reveals that football fans involved with TV, plus three out of the four additional platforms including internet, mobile, and radio, spend 5 hours 6 minutes everyday on media and live coverage of the International Federation of Association Football (FIFA) World Cup 2010.
ACCESSION #
57954422

 

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