Net Gains for 'Fútbol Everywhere'

Spangler, Todd
June 2010
Multichannel News;6/21/2010, Vol. 31 Issue 25, p44
The article reports that ESPN XP, a new research paper analyzing media usage across all outlets, reveals that football fans involved with TV, plus three out of the four additional platforms including internet, mobile, and radio, spend 5 hours 6 minutes everyday on media and live coverage of the International Federation of Association Football (FIFA) World Cup 2010.


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