JD Roth and Todd Nelson

Albiniak, Paige
June 2010
Multichannel News;6/21/2010, Vol. 31 Issue 25, pA8
The article focuses on the insights of chief executive officers (CEOs) J. D. Roth and Todd Nelson of 3 Ball Productions on how to build a brand. Both CEOs relates their experience with the weight-loss competition show "The Biggest Loser" at National Broadcasting Co. Inc. (NBC), which has turned into a global merchandising and marketing phenomenon complete with cookbooks, weight-loss programs, and two fitness resorts. Further, information on the Promax/BDA Conference is presented.


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