TITLE

PERRIER PLOTS ITS COMEBACK If your biggest competitor falls overboard, throw him an anchor, right? Not Perrier's wimpy, underachieving rivals, who await a terrific return by the imperiled brand

AUTHOR(S)
Sellers, Patricia; Kirsch, Sandra L.
PUB. DATE
April 1990
SOURCE
Fortune;4/23/1990, Vol. 121 Issue 9, p277
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
No abstract available.
ACCESSION #
57868984

 

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