TITLE

BIG MAC ATTACKS WITH PIZZA As America cuts the fat, McDonald's is facing its toughest food fight ever. Can it win customers by serving the most popular evening dish that is sold in restaurants?

AUTHOR(S)
Henkoff, Ronald; Alpert, Mark
PUB. DATE
February 1990
SOURCE
Fortune;2/26/1990, Vol. 121 Issue 5, p87
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
No abstract available.
ACCESSION #
57868648

 

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