TITLE

AMERICAN EXPRESS: SERVICE THAT SELLS CEO James Robinson and his company know a lot about customers -- 450 things about each cardholder in fact. Now they want to use this dope to sell more

AUTHOR(S)
Newport, Jr., John Paul; Slovak, Julianne
PUB. DATE
November 1989
SOURCE
Fortune;11/20/1989, Vol. 120 Issue 12, p80
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
No abstract available.
ACCESSION #
57868275

 

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