IS BIGGER BETTER FOR PHILIP MORRIS? The cigarette giant has yet to prove it can manage nontobacco acquisitions. But Chief Executive Hamish Maxwell insists shareholders will profit from the $13 billion he spent on Kraft

Maxwell, Colin Leinster Hamish; Baig, Edward C.
May 1989
Fortune;5/8/1989, Vol. 119 Issue 10, p66
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