TITLE

GETTING CUSTOMERS TO LOVE YOU It takes more work than most managers think, but the payoff comes in building loyal repeat buyers. Holding on to them costs one-fifth as much as acquiring new ones

AUTHOR(S)
Sellers, Patricia; Caminiti, Susan
PUB. DATE
March 1989
SOURCE
Fortune;3/13/1989, Vol. 119 Issue 6, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
No abstract available.
ACCESSION #
57867197

 

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