TITLE

IF YOU WANT A BIG, NEW MARKET . . . Try reaching U.S. Hispanics. They're 19 million strong, with $130 billion to spend. Here's how to woo this fast-growing ethnic group (and avoid embarrassing mistakes)

AUTHOR(S)
Lieblich, Julia; Smith, Sarah
PUB. DATE
November 1988
SOURCE
Fortune;11/21/1988, Vol. 118 Issue 12, p181
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
No abstract available.
ACCESSION #
57866780

 

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