TITLE

HOW IBM TEACHES TECHIES TO SELL To get closer to the customer, Big Blue is putting more salespeople in the field. But training all those redeployed managers, lab technicians, and engineers is a challenge

AUTHOR(S)
Sellers, Patricia; Moore, Alicia Hills
PUB. DATE
June 1988
SOURCE
Fortune;6/6/1988, Vol. 117 Issue 12, p141
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
No abstract available.
ACCESSION #
57866172

 

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