Systematic review of mass media interventions designed to improve public recognition of stroke symptoms, emergency response and early treatment
- Las campaÃ±as de comunicaciÃ³n pÃºblica. La comunicaciÃ³n y salud como campo de estudio. Algarra, Manuel Martín // ComunicaciÃ³n y Sociedad;1997, Vol. 10 Issue 1, p151
The article presents an analysis of the health conditions through the media. The health communication emerges as a field of study, which attempts to disseminate information related to life conditions, and deaths by epidemics and unknown diseases. Furthermore, it conducts advertising campaigns to...
- THE IMPORTANCE OF PERSPECTIVE IN PARENT-CHILD INTERPRETATIONS OF FAMILY COMMUNICATION PATTERNS. Austin, Erica Wientraub // Journalism Quarterly;Autumn93, Vol. 70 Issue 3, p558
Examines aspects of family communication for children. Validity of involvement and structure of control as implied elements of the Family Communication Patterns model; Significant differences between parent and child interpretations of communication norms; Importance of the child's perception...
- Is It Time to Discard the Audience Concept? Bogart, Leo // Journal of Marketing;Jan1966, Vol. 30 Issue 1, p47
Marketers often take the term "audience" for granted in evaluating advertising campaigns. But Dr. Leo Bogart presents a case against such uncritical use, arguing that the term has been applied to quite different kinds of measurement, some of dubious validity.
- 5 Keys to Building an Active Tnreat Plan. // Professional Safety;Jan2016, Vol. 61 Issue 1, p14
The article focuses on an article published in the "Convenience Store News" by Jay Hart, director of Force Training Institute, on dealing with active threat situation such as proactive approach of employees towards identifying warning signs, communication with customers, and training of employees.
- One Common Market or Six Markets? Botthof, C. Laury // Journal of Marketing;Apr1966, Vol. 30 Issue 2, p16
The U. S. advertiser in the Common-Market countries must beam his message through an unfamiliar and complex media structure in each of them. Even such familiar media as newspapers can fill widely divergent communication roles in the various countries. Here a publisher of media directories in...
- Working Group Papers. // NORDICOM Review;Jun2012- Supplement, p47
A bibliography on the subject of media and communication research is presented which include the working papers "The Climate-gate issue in Norway: uncertainty and controversy in Norwegian daily press," Katherine Duarte, "The presentation of a distancing self in contemporary political TV talk:...
- 20th Nordic Conference on Media and Communication Research August 11-13, 2011, Akureyri, Iceland: Programme. // NORDICOM Review;Jun2012- Supplement, p63
The article offers information on the schedules of the 20th Nordic Conference on Media and Communication Research held on August 11-13, 2011 in Akureyri, Iceland.
- Estudios de recepciÃ³n en IberoamÃ©rica: situando contextos de investigaciÃ³n. Clua, Anna; Carolina Escosteguy, Ana; Jacks, Nilda // Zer: Revista de Estudios de Comunicacion;may2010, Vol. 15 Issue 28, p85
This article is about the development of audience studies in Iberoamerica (Latin America, Portugal and Spain). First, a review of the research fields is described. Secondly, the text analyses the constitution of audience research as an academic field within communication studies. The purpose of...
- The Transformative Egyptian Media Landscape: Changes, Challenges and Comparative Perspectives. KHAMIS, SAHAR // International Journal of Communication (19328036);2011, Vol. 5, p1159
This article analyzes the transformative Egyptian media landscape that shaped and reflected the equally transformative political landscape that led to Egypt's historical revolution. It provides an overview of Egyptian media and discusses how that eclectic scene exhibited many paradoxes. It...