Systematic review of mass media interventions designed to improve public recognition of stroke symptoms, emergency response and early treatment

Lecouturier, Jan; Rodgers, Helen; Murtagh, Madeleine J.; White, Martin; Ford, Gary A.; Thomson, Richard G.
January 2010
BMC Public Health;2010, Vol. 10 Issue 1, p784
Academic Journal
Background: Mass media interventions have been implemented to improve emergency response to stroke given the emergence of effective acute treatments, but their impact is unclear. Methods: Systematic review of mass media interventions aimed at improving emergency response to stroke, with narrative synthesis and review of intervention development. Results: Ten studies were included (six targeted the public, four both public and professionals) published between 1992 and 2010. Only three were controlled before and after studies, and only one had reported how the intervention was developed. Campaigns aimed only at the public reported significant increase in awareness of symptoms/signs, but little impact on awareness of need for emergency response. Of the two controlled before and after studies, one reported no impact on those over 65 years, the age group at increased risk of stroke and most likely to witness a stroke, and the other found a significant increase in awareness of two or more warning signs of stroke in the same group post-intervention. One campaign targeted at public and professionals did not reduce time to presentation at hospital to within two hours, but increased and sustained thrombolysis rates. This suggests the campaign had a primary impact on professionals and improved the way that services for stroke were organised. Conclusions: Campaigns aimed at the public may raise awareness of symptoms/signs of stroke, but have limited impact on behaviour. Campaigns aimed at both public and professionals may have more impact on professionals than the public. New campaigns should follow the principles of good design and be robustly evaluated.


Related Articles

  • Las campañas de comunicación pública. La comunicación y salud como campo de estudio. Algarra, Manuel Martín // Comunicación y Sociedad;1997, Vol. 10 Issue 1, p151 

    The article presents an analysis of the health conditions through the media. The health communication emerges as a field of study, which attempts to disseminate information related to life conditions, and deaths by epidemics and unknown diseases. Furthermore, it conducts advertising campaigns to...


    Examines aspects of family communication for children. Validity of involvement and structure of control as implied elements of the Family Communication Patterns model; Significant differences between parent and child interpretations of communication norms; Importance of the child's perception...

  • Is It Time to Discard the Audience Concept? Bogart, Leo // Journal of Marketing;Jan1966, Vol. 30 Issue 1, p47 

    Marketers often take the term "audience" for granted in evaluating advertising campaigns. But Dr. Leo Bogart presents a case against such uncritical use, arguing that the term has been applied to quite different kinds of measurement, some of dubious validity.

  • 5 Keys to Building an Active Tnreat Plan.  // Professional Safety;Jan2016, Vol. 61 Issue 1, p14 

    The article focuses on an article published in the "Convenience Store News" by Jay Hart, director of Force Training Institute, on dealing with active threat situation such as proactive approach of employees towards identifying warning signs, communication with customers, and training of employees.

  • One Common Market or Six Markets? Botthof, C. Laury // Journal of Marketing;Apr1966, Vol. 30 Issue 2, p16 

    The U. S. advertiser in the Common-Market countries must beam his message through an unfamiliar and complex media structure in each of them. Even such familiar media as newspapers can fill widely divergent communication roles in the various countries. Here a publisher of media directories in...

  • Working Group Papers.  // NORDICOM Review;Jun2012- Supplement, p47 

    A bibliography on the subject of media and communication research is presented which include the working papers "The Climate-gate issue in Norway: uncertainty and controversy in Norwegian daily press," Katherine Duarte, "The presentation of a distancing self in contemporary political TV talk:...

  • 20th Nordic Conference on Media and Communication Research August 11-13, 2011, Akureyri, Iceland: Programme.  // NORDICOM Review;Jun2012- Supplement, p63 

    The article offers information on the schedules of the 20th Nordic Conference on Media and Communication Research held on August 11-13, 2011 in Akureyri, Iceland.

  • Estudios de recepción en Iberoamérica: situando contextos de investigación. Clua, Anna; Carolina Escosteguy, Ana; Jacks, Nilda // Zer: Revista de Estudios de Comunicacion;may2010, Vol. 15 Issue 28, p85 

    This article is about the development of audience studies in Iberoamerica (Latin America, Portugal and Spain). First, a review of the research fields is described. Secondly, the text analyses the constitution of audience research as an academic field within communication studies. The purpose of...

  • The Transformative Egyptian Media Landscape: Changes, Challenges and Comparative Perspectives. KHAMIS, SAHAR // International Journal of Communication (19328036);2011, Vol. 5, p1159 

    This article analyzes the transformative Egyptian media landscape that shaped and reflected the equally transformative political landscape that led to Egypt's historical revolution. It provides an overview of Egyptian media and discusses how that eclectic scene exhibited many paradoxes. It...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics