TITLE

Event marketing reigns supreme

AUTHOR(S)
Geist, Laura Clark
PUB. DATE
December 2001
SOURCE
Automotive News;12/10/2001, Vol. 76 Issue 5961, pM2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the role of event marketing in the automotive industry in the United States. Expansion on the role of event marketing; Assessment on the investment return of event marketing; Estimate number of companies using event marketing.
ACCESSION #
5780166

 

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