Building Opportunities

January 2011
Advertising Age;1/31/2011, Vol. 82 Issue 5, p13
Trade Publication
The article, part of a special advertising section, discusses the marketing of cable television advertising by the cable television network National Geographic Channel. A sales executive for the network cites the brand equity inherent in its affiliation with the National Geographic Society. Corporate sponsorships of individual programs on the network and other agreements available for advertisers are discussed.


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