Marketing: Hesitant on Priorities

February 2011
HealthLeaders Magazine;Feb2011, Vol. 14 Issue 2, p32
The article describes the marketing efforts in the healthcare industry based on the 2011 HealthLeaders Media Industry Survey. Most respondents claimed that they plan to provide more full-time equivalent (FTE) physicians to physician sales while 42% admitted being neutral about their strategy for marketing to physicians. Another issue discussed is the change of focus in marketing based on the top three priorities, as fewer marketing leader respondents cited quality or patient safety and physician retention as a top-three organizational priority.


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