Lewis, Len
November 2001
Progressive Grocer;Nov/Dec2001, Vol. 80 Issue 11, p71
Trade Publication
Focuses on the strategy of chief executive officer and chief operating officer, Jeff Noddle of Supervalu for the company's financial survival. Some of the challenges faced by the company; Brief information on the company's Advantage Program; How the company had widen its client base; Description of the retails' restructuring.


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