TITLE

Next-gen TV: Calculating the true cost of change

AUTHOR(S)
McGeechan, Stuart
PUB. DATE
February 2011
SOURCE
CED;Feb2011, Vol. 37 Issue 2, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on market truths that play a crucial role in the delivery of next-generation video to any device in the U.S. It notes the capability of the market to bear its own idiosyncrasies which requires the development of its roadmap for delivery and go-to-market plan. The capacity of muliple systems operators (MSOs) to save both money and time by acknowledging the roles of sellers to deliver the new product is cited.
ACCESSION #
57758487

 

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