Next-gen TV: Calculating the true cost of change

McGeechan, Stuart
February 2011
CED;Feb2011, Vol. 37 Issue 2, p16
Trade Publication
The article focuses on market truths that play a crucial role in the delivery of next-generation video to any device in the U.S. It notes the capability of the market to bear its own idiosyncrasies which requires the development of its roadmap for delivery and go-to-market plan. The capacity of muliple systems operators (MSOs) to save both money and time by acknowledging the roles of sellers to deliver the new product is cited.


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