For outreach to newly eligible, consider reframing Medicaid as "new" program

January 2011
State Health Watch;Jan2011, Vol. 18 Issue 1, p5
The article offers information on challenges in trying to enroll prospected members of the Medicaid program who will be eligible as of 2014 in the U.S. Robin Rudowitz, a principal policy analysts for the Kaiser Commission on Medicaid and the uninsured in Washington, D.C., mentions that many adults in the low income bracket are not eligible for Medicaid. Other groups that are difficult to reach include individuals with mental health needs and younger individuals who are not aware of the value of health coverage.


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