TITLE

Sitting pretty

AUTHOR(S)
McNickel, David
PUB. DATE
November 2001
SOURCE
AdMedia;Nov2001, Vol. 16 Issue 10, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the factors contributing to the dominance of 'Paul Home Breakfast' on Newstalk ZB in the radio broadcasting industry in New Zealand. Analysis of the breadth of listenership; Strategic advantage of the radio program; Acknowledgment of the effort of the host and listeners. INSET: Where Were You?.
ACCESSION #
5773380

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics