The Netflix Niche

Spangler, Todd
January 2011
Multichannel News;1/31/2011, Vol. 32 Issue 5, p10
The article profiles American online video streaming company Netflix Inc. The growth of the company and its increasing service demands raise concerns from the pay television industry that it might be a threat to the industry. Reed Hastings, chief executive of Netflix, claims that the company is not a threat to television operators' video business. Details about its subscribers, revenue and number of devices that access instant messaging is offered.


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